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- The biscuit category in Ireland is worth Euro 290m (SC
Nielsen 2003)
- The Irish biscuit market grew by +13.7%
in value in 2002.
- The Irish biscuit market sales volume
is 40,100 tonnes annually.
- The household penetration of biscuits
in Ireland is > 95%
- Biscuits arethe 3rd largest grocery category
- TSN-Garage forecourt biscuit sales are
growing by +20% p.a
- Chocolate biscuits hold +25% share of
the entire market, mainly in multipacks.
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| Biscuit Market (Euro 290m) |
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| Market
Share By Sector |
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| IRISH
BISCUIT MARKET DRIVERS: |
| HANDY
PACK FORMATS: |
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To meet the growing on-the-go demands of busy
workers and the modern time-poor society, portable, ready-to-eat
"Snack Pack" formats for lunchtime and evening treat consumption.
i.e KATIES 50g individually wrapped biscuits and cakes. |
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| CONVENIENCE: |
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Demand
for snacks-to-go & convenient biscuit products.
i.e. KATIES individually wrapped biscuits 6 packs. |
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| LITTLE
IS BIG STUFF: |
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Mini
biscuit formats in tubs and bags are enjoying spectacular
growth. Biscuits in tubs and bags, which have been on the
market for only 18 months, are already worth Euro 18.3m
and now account for about 6.3% of the total Irish biscuit
and are growing at >30% year on year.
i.e. KATIES Choclate Clusters
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| REWARD: |
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Growth
in "Special treat" products & pure indulgence
type products such as premium chocolate biscuits.
i.e. KATIES Chocolate Caramel Slices |
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| HEALTH: |
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A trend
towards healthier biscuits and cakes.
i.e. KATIES Healthy Flapjacks which are high in Fibre.
i.e. KATIES Organic biscuits.
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| Katies
Cakes, Ballingeary, Co. Cork Tel:
+353 26 47209 Fax: +353 26 47292 |
| © Katies
Cakes 2004 |
| site design: headperm.com |
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